Jeffrey Preston Bezos (born January 12, 1964) - the American founder, president, chief executive officer and chairman of the board of Amazon.com
Amazon.com has a leading edge in the e-commerce world. It has a strong customer base, name recognition, quality assurance, and immense inventory. The ease of use over the Internet has been an important facet Amazon has focused on; more specifically their "1-Click" feature of their web-design allows quick and easy use of their services.
What are the critical success factors of Amazon.com?
Differentiation
Amazon.com is more than just a bookstore. It delivers author interviews,
customer book reviews, pre-release information and out-of-print books by special order. Back office systems and cookies deliver personalized book recommendations to shoppers who have purchased books from Amazon.com. A book recommendation agent tells the prospective buyer "Customers who bought this book also bought:". In all these cases information about the customer and information technology are being used to enhance the customer experience.
Price Differentiation
Amazon differentiates itself mainly on the basis of price and by making sure that it offers the same quality products as any other company with a noticeably lower price. In addition, sellers do not pay any fees for product listing and it cost nothing until the product is sold.
Personalizing Website
Amazon greets customers personally when they open the sites and gives them a choice of products that matches their personal preferences.
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